Building a Strategy for Success

Kari Westlund

Hi, I’m Kari Westlund.

Throughout my career in tourism, I’ve helped people chart their course.

As a consultant, I’m helping organizations overcome obstacles, grow and thrive. Together, we can develop a plan to accomplish your goals and arrive at your desired destination.

As a longtime executive leader in the travel and tourism industry, I have the knowledge and experience needed to navigate your needs. As a business consultant and marketing strategist, I’m motivated to help organizations create a win-win environment that achieves your mission while enriching everyone involved.

A Little About Me

I love working with people while ensuring we get the job done in the best way possible. You’ll find me to be enthusiastic, engaging and knowledgeable, and I thrive on collaboration.

When I’m not working, you’re likely to find me out visiting a local restaurant or winery, catching a theater or music production, or exploring the outdoors and enjoying the unrivaled scenery of Oregon.

About Kari

TESTIMONIALS

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I will come back for Kari’s services again and again. She led board retreats and strategic planning sessions I was involved in with the utmost tact and savvy, engaging everyone, ensuring difficult subjects were discussed and opportunities identified. Each time I left with real action items, tactics, and goals in order to reach the identified desired outcomes.
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Sara Toliver, President/CEO, VisitOgden
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My three words to describe Kari Westland is a ‘force of nature.’ I just appreciate her vision and her tenacity to get things done.
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Bettina Hannigan, President & CEO, Florence Area Chamber of Commerce
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Kari has a talent for connecting the dots and executing strategy that delivers results. Not only is she one of the most savvy industry professionals I know—she’s also one of the most genuine and honest. She truly cares about her community and the tourism industry, and leads by example. If you want something done right the first time, she’s your secret weapon!
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Angie Villery, President & CEO, Travel Salem
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The attributes that Kari possesses that make her such a great leader are first and foremost, humility. She also brings a great deal of teamwork and a spirit of bringing camaraderie and collaboration together, not only within the team at Travel Lane County, but throughout the entire industry.
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Todd Davidson, CEO, Travel Oregon
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My first impression of Kari was that she asked a lot of questions. … And I remember just thinking, ‘Wow, this person is just going to be great. She has so much energy and enthusiasm.
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Libby Tower, Former Board Member & Past Chair, Travel Lane County
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I think what makes Kari a great leader is she’s effective. First and foremost, she’s driven. She’ll grab a goal and continue to work at it persistently.
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Richard Boyles, President, Mereté Hotel Management
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Kari has always been an advocate for tourism and travel and hospitality in our community, but she also is a tourist in her own community, which I absolutely love about Kari. It just is so much more authentic than somebody who just says really nice things about the place that we live.
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Brittany Quick-Warner, President & CEO, Eugene Area Chamber of Commerce

Business Consulting Services

As a management consultant and corporate training specialist, I help businesses and tourism organizations throughout the United States accomplish their goals.

Team Facilitation

Team Facilitation

Support for ensuring a robust team discussion that is on topic with a shared understanding and clear outcomes.

Strategic Retreats

Strategic Retreats

Articulation and prioritization of key strategic areas and outcomes. Support for ensuring all voices are heard and next steps are identified.

Succession Plan Development

Succession Plan Development

Consider and document processes for planned and emergency CEO transitions, including a sequence of key decisions and actions.

CEO Support

CEO Support

Balancing organizational and individual needs, serving both the organization and the individuals on your team. Mentoring for problem-solving and finding win-win solutions.

Board Governance Support

Board Governance Support

Establishing and maintaining organizational culture, setting policies and procedures, developing internal communications.

EXECUTIVE COMMITTEE GOVERNANCE
What to share, when to meet, how to process full board topics to ensure good governance is occurring at the board level.

PROGRAMMATIC REPORTING
How to bring key updates to the board to keep board members connected without drowning board members in data.

FINANCIAL POLICIES
Board governance in financial policy development for reserves, spending limits, financial processes.

BOARD PACKET DEVELOPMENT
How to structure packets and agendas that ensure priority work is accomplished within the meeting timeframe.

BOARD MEMBER JOB DESCRIPTIONS AND ROLES
Develop complete and accurate listings to clearly define appropriate responsibilities.

BOARD / CEO COMMUNICATIONS
Assistance with crafting internal and external messaging for distribution.

Let’s Get Started!

Send me a message about what you’re interested in, and we’ll talk about how I can help your organization. I’m looking forward to hearing from you!